Arthur Murray Dance Centers are dance studios that offer dance classes with a rich background in American History. Take a walk through time, and learn about the history of Arthur Murray Dance Centers.
The history of Arthur Murray Dance Centers dates back to 1912, with an American symbol of entrepreneurial success named Arthur Murray. He was among the first to advertise multiple dance techniques, which at the time was considered cutting-edge. His concepts of selling social dance classes via mail, helped to take direct mail in a new direction.
With Murray’s creative use of print advertising, he attracted national attention. In March of 1920, he used his Georgia Tech students to transmit music to a group of his dance students just a few miles away. This was the first radio broadcast of live music for dancing. Years later in 1942, singer Betty Hutton with the Jimmy Dorsey Orchestra recorded the hit song, “Arthur Murray Taught Me Dancing In A Hurry.” This song appeared in the hit movie, “The Fleet’s In.”
By 1946 there were 72 Arthur Murray dance studios across the country.
Murray continued to prove himself as an an innovator when he realized that Latin dance was gaining huge popularity in the United States during the 1950s. He attended dance conventions in Cuba, giving him a first-hand look at the Latin dance culture. By July of 1950, Arthur Murray had purchased five, 15 minute airtime spots on television for a dance lesson, taught by his wife Katherine. The dance lessons soon moved to 30-minute spots on the air, and by May of 1952 Arthur and his wife had successfully aired 100 episodes of their dance lessons and gone on to sign their first sponsorship with General Foods. Soon, thousands of Americans were flocking to Arthur Murray Dance Centers for their dance classes.
In 2006, Arthur Murray International celebrated the induction of Arthur and his wife Katherine into the Hall of Fame at the National Museum of Dance In Saratoga Springs, New York.
Our dance studios here at Arthur Murray offer more than just ballroom dancing and dance classes. We offer you the chance to be a part of a slice of Americana and the history of our culture. Join our dance studio by signing up to learn to dance in our of our many dance classes that we have to offer.