Happy Birthday, Arthur Murray!
2012 marks the 100th Anniversary of the year Arthur Murray opened his first studio, and started teaching the world to dance. Arthur Murray was a brilliant marketer and innovator, whose accomplishments included the first live broadcast of music for dancing, transmitted via radio waves from Georgia Tech to a rooftop party in downtown Atlanta.
Continuing the tradition of using innovative technology for dance, Arthur Murray Franchised Dance Studios around the world will be sending a live webcast of their dance parties on April 4, Arthur Murray’s birthday!
The webcast can be seen at http://www.100yearsofdance.com. Arthur Murray DC studios will be having parties and broadcasting during the hours of 7:45pm to 10:00pm, EDT.
“Arthur Murray always looked for new ways to reach people and saw the vast possibilities of mass media,” said John Kimmins, President of Arthur Murray International. “Fueled by a passion for sharing his love of dance, Murray embraced the latest in technology and media to bring joy to millions.”
As a student in college, Arthur developed and marketed the idea of selling dance lessons one footstep at a time by mail. During the 1920s, he arranged for the first live radio broadcast of dance music, with the help of a group of young engineering students from Georgia Tech, bringing live music to a rooftop party in downtown Atlanta.
When steamship cruises became popular, Arthur made sure that every first-class steamship cruise included dance teachers from his studios. When travelers returned home, they wanted to continue their dance lessons, and relied on the familiar brand name to continue with their dance lessons.
In the 1950s, Arthur embraced television, still in its infancy, creating the Arthur Murray Dance Party television show. The show was huge success, and ran for 10 years on national television. Many of the Arthur Murray Dance Party shows paired celebrities of the time with Arthur Murray dance instructors, as dance contestants. The pairs were judged by professionals and the TV audience.
Please join all of us in the Arthur Murray DC studios in honoring Arthur’s legacy. Happy Birthday Arthur Murray!